All our packaging will be fully circular by 2030.
It is our goal that each packaging material is used repeatedly or becomes raw material for some other packaging material. This is an extremely important area both for consumers and our business as packaging represents a substantial part of the impact our business has on the environment.
The structure of our packaging (overall local sales in 2020)
Glass returnable 45 %
Cans 22 %
KEGs 26 %
PET 3 %
Tanks 3 %
Glass non-returnable 1 %
By 2030 we will sell our products only in reusable or recyclable packaging materials which are at least 50% made of recyclable material. As part of this journey we will also stop using disposable plastic from primary material.
We reduce packaging everywhere possible and we look for ways to replace the biggest share of material with recycled material.
We have been supporting returnable packaging long-term, especially kegs and deposit bottles which have for a long time been a major part of our portfolio. We have been gradually cutting down on selling beer in plastic bottles.
As for cans, we are gradually reducing their thickness and we focus more and more on increasing the ratio of recycled material in the aluminium used for their production.
The ratio of recycled material (in individual materials in 2020)
We assessed the lifecycle of selected beverage packaging materials and their impact on the environment in cooperation with LCA Studies and professionals from the Faculty of Environmental Technology UCT Prague.